No, the main thing, the crucial key is that you have that interesting stuff, whether it is your interest, recipe, business or your time at work where you met your love for the first time, hehe....
I am sure people could read and scroll down to many of your posts if you have the law of attraction in your content, so come and get it!!
Every time I have learnt something from respectful internet marketers, I have seen that they had that attraction, that excitement (not hype though) in the content, like a magnet!
But if your content only would be built on hype and not facts, then you would soon be considered as a scamartist, a false leader.
Be educated, get the education online that you need for certain areas, and if you want to be a successful marketer, learn from the trustworthy and honest marketers that know what they are talking about.
There are rather few business opportunities out there that you really can trust, and I have placed them with the best highest, namely: